To assist the Aston Martin marque in capitalizing on their racing heritage and vigorous racing activity, these concepts aim to distinguish Aston Martin Racing Division within the identity of the parent brand, the high-end race-inspired Aston Martin car brand. Using splashes of British racing green, the historic color of British racing cars in international racing events, the site concept would be a more sportive visual launch-pad for the racing activities of the super-car manufacturer.